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Brand Development
Clarity, strategy, and direction for brands that want to grow with intention
Brand development is the work that happens before — and alongside — design.
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It’s how you clarify who you are, what you stand for, who you’re speaking to, and how your brand should show up across your business. It’s the difference between guessing… and moving forward with confidence.
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At Mitchell Marketing, Brand Development helps you build a strong, clear foundation so your brand decisions feel easier, more aligned, and more effective.
Brand Development is for business owners who want a deeper understanding of their brand, direction for what’s next, and support building systems that feel aligned and strategic.
What Brand Development Includes:
Brand development focuses on the parts of your brand that guide everything else, including:
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Brand clarity and positioning
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Messaging and tone of voice
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Audience understanding
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Strategic direction and priorities
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Alignment between visuals, messaging, and business goals
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Support with decision-making as your business evolves
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This work creates structure — so your brand doesn’t feel scattered, confusing, or inconsistent.
Brand
Audit
A comprehensive examination of your current brand presence — what’s working, what’s unclear, and how to strengthen it.
Includes:
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Visual identity review
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Message clarity assessment
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Competitor and audience insight
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Practical recommendations to elevate your brand
Perfect for: brands needing clarity before a refresh or redesign.
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$800*
Brand Development Intensive
A deep, focused session designed to bring clarity and direction to your brand’s foundation, voice, and strategy.
Includes:
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Intensive brand strategy session
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Identity alignment guidance
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Audience and positioning refinement
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Strategic next steps tailored to your business goals
Perfect for: businesses who want direction and clarity without committing to ongoing support.
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$2,500*
Brand Development Support
Ongoing, high-touch partnership to refine, support, and evolve your brand over time.
Includes:
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Regular strategy reviews
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Messaging and story refinement
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Brand system oversight
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Guidance with launches, content, and positioning
Perfect for: business owners who want a strategic partner — not just a project.
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$1,000-$2,000/month*
* If we’re aligned and you’re a good human, I can be flexible with pricing. 💛
How This Work Feels:
This process is calm, thoughtful, and supportive — not rushed or overwhelming.
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You’ll gain clarity, direction, and a stronger understanding of your brand, so decisions stop feeling heavy and start feeling grounded.
Why Brand Development Matters
Without clear brand development, many business owners experience:
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Unclear messaging
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Inconsistent visuals
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Repeated redesigns or pivots
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Difficulty explaining what they offer
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Decision fatigue
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Brand development solves this by giving you a clear framework for how your brand works — not just how it looks.
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When your brand is clear:
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Marketing becomes easier
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Design decisions make sense
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Your business feels more confident and cohesive
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You attract the right clients more consistently
