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Brand Design by Mitchell Marketing

Brand Strategy 

For the business that needs clarity before creating anything else.

Brand Strategy is the deeper work behind the visuals.

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This is where we answer the questions that influence nearly every decision that comes afterward.

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  • Who are you talking to?

  • What do you want to be known for?

  • Why should someone choose you?

  • What should people understand about your business within seconds?

  • What makes your approach different?

  • What should your brand sound like?

  • What should it never sound like?

  • And where exactly are you trying to take this thing?

We'll explore:

  • Business goals

  • Brand purpose

  • Audience

  • Positioning

  • Competitive landscape

  • Brand differentiators

  • Core messaging

  • Brand personality

  • Voice and tone

  • Client experience

  • Brand values

  • Emotional goals

  • Content direction

  • Visual considerations

  • Growth opportunities

  • Strategic recommendations

I don't need to execute every piece.

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I can work alongside you, your photographer, designer, videographer, social media manager, web designer, marketing team, or other creative professionals to help everyone work toward the same vision.

Creative Direction Intensive

One project. One big idea.

A much clearer direction.

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Starting at $500​

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Perfect when you're planning something specific and need an experienced creative partner to help you figure out what it should become.

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Great for:

  • Photo shoots

  • Social media direction

  • Campaigns

  • Launches

  • Website concepts

  • Personal branding

  • Events

  • Content series

  • Visual refreshes

 

Includes:

  • Pre-session creative questionnaire

  • 90-minute creative direction session

  • Review of your existing brand and inspiration

  • Concept development

  • Visual references and inspiration

  • Creative moodboard

  • Recommendations for imagery, styling, color, composition, content, and overall presentation

  • Written creative direction summary

  • Prioritized next steps

  • One follow-up review

Creative Direction

Project

For the project with more moving parts.

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Starting at $1,250​

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Instead of handing you a direction and sending you on your way, I stay involved as the project develops.

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This is ideal for a larger campaign, brand shoot, website, launch, social media transformation, personal brand rollout, or creative project that needs ongoing decisions along the way.

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Your project may include:

  • Overall creative concept

  • Creative brief

  • Moodboards and visual references

  • Photography direction

  • Shot lists

  • Styling direction

  • Social media visual direction

  • Campaign concepts

  • Website visual direction

  • Graphic and layout direction

  • Messaging recommendations

  • Content direction

  • Review of work produced by other creatives

  • Creative feedback throughout the project

  • Final cohesion review

 

Exact scope and pricing are based on the size of the project.

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Ongoing

Creative Direction

For brands that always want a creative director in their corner.

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Starting at $1,000/month​

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Your business is constantly creating.

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New content. New offers. New photos. New campaigns. New graphics. New ideas.

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I help make sure all of it continues moving in the same direction.

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Ongoing Creative Direction can include:

  • Monthly creative planning

  • Campaign direction

  • Content and social direction

  • Visual reviews

  • Brand consistency oversight

  • Creative feedback

  • Photography planning

  • Shoot direction

  • Website and landing page direction

  • Launch concepts

  • Review of graphics and marketing materials

  • Collaboration with your existing creative team

  • Guidance as your brand changes and grows

 

3-month minimum recommended.

 

Design, editing, content production, or other execution can be added separately when needed.

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